James Wellbeloved provides natural ingredients to support your pet's health. Our complete and balanced dog food has been made since 1992, and we believe in the power of nature to promote good health. Our hypoallergenic food excludes common allergens and has no artificial flavours, colours or antioxidants. We've combined a selection of nourishing ingredients with flavourful lamb for a highly digestible, quality protein dry dog food. Then, with all our knowledge and experience, we've added essential vitamins and minerals to help keep your pet happy, healthy and full of life. Key Features: HYPOALLERGENIC FOOD FOR PETS WITH SENSITIVITIES